While representing my company Vizuarna in the New York, USA, I attented a very interesting round table in the organization of the Art Directors Club on Tuesday, May 11th.

The sponsor of the evening was Adobe, who is just launching its brand new CS5. So now everything is in 5’s. But to me especially interesting guest was, Ms. Emily Pilloton. She founded Project H Design. H stands for Humanity Habitats Health Happiness.

Ms. Pilloton quitted working as an agency designer because like she said product design industry makes a lot of crap. If there are some product really designed, they are usually in the luxury market. She believes design is a process and is about people. The strategy for the Project H Design is based on a 6 guiding principles, I would called it a design strategy.
#1 We design trough action.
#2 We design system not stuff.
#3 We design with, not for.
#4 We start locally and scale globally.
#5 We document, share, and measure.
#6 We build.
Respect! This is all I would dare to add this event. Especially because Emily presented a case in action for every principle. Really convincing. And that is not all. She has managed to write a book: Design Revolution: 100 Products That Empower People.

When you listen to Emily you really start to believe that design can and will change the world.

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